We may collect personal information that you provide to us directly, such as your name, email address, and any other information you choose to provide. 1.2. Usage Data. We may collect information about your interactions with the Website, such as your IP address, browser type, operating system, referring URLs, and pages viewed. 1.3. Cookies and Tracking Technologies. We use cookies and similar tracking technologies to enhance your experience on our Website. For more information, please refer to our [Cookies Policy].

2.1. To Operate and Maintain the Website. Ensuring the Website functions correctly and is accessible to you. 2.2. To Improve Our Services. Understanding how users interact with the Website to improve our content and user experience. 2.3. To Communicate with You. Responding to your inquiries, providing updates, and sending promotional materials if you have opted in to receive them. 2.4. For Affiliate Marketing. Tracking affiliate links to LEGO.com and ensuring proper commission tracking for purchases made through those links.

3.1. With Service Providers. We may share information with third-party service providers who perform services on our behalf, such as website hosting and data analysis. 3.2. For Legal Reasons. We may disclose your information if required to do so by law or in response to valid requests by public authorities. 3.3. With Affiliates. We may share information with our affiliates, in which case we will require them to honor this Privacy Policy.

Our Website contains affiliate links to products on LEGO.com. If you click on an affiliate link and make a purchase, we may receive a commission. These affiliate relationships do not affect our editorial independence.

We use administrative, technical, and physical security measures to protect your personal information. However, please be aware that no security measures are perfect or impenetrable, and we cannot guarantee absolute security.

You have the right to access, correct, or delete your personal information. You can do so by contacting us through our contact page. 6.2. Opt-Out of Marketing Communications. You can opt-out of receiving promotional emails from us by following the unsubscribe instructions in those emails or by contacting us at our contact page. 6.3. Cookies. Most web browsers are set to accept cookies by default. You can modify your browser settings to refuse cookies or to alert you when cookies are being sent. Please note that if you disable cookies, some parts of the Website may not function properly.

Our Website is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will delete that information as quickly as possible.

We may update this Privacy Policy from time to time. When we make changes, we will revise the 'Last updated' date at the top of this page. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

If you have any questions about these Terms, please contact us via our contact page